We are thrilled to announce that next-generation hockey superstar, Connor Bedard, has signed an agreement with Hyundai Auto Canada! 🎉🎉

Bedard, a rising hockey phenomenon and the consensus top prospect in the 2023 Upper Deck NHL Draft, will represent Hyundai Canada through public appearances, on social media, advertisements, and more.

This partnership marks another significant milestone in our commitment to hockey. Over a decade ago, we began supporting grassroots hockey initiatives with Hyundai Hockey Helpers. In 2022, we elevated our hockey investment to the highest level by becoming the official Automotive Partner of the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) in Canada through a multi-year deal.

The agreement with Connor Bedard is another hockey milestone for Hyundai Canada. Bedard recently made hockey history by winning the CHL Top Prospect, Top Scorer, and David Branch Player of the Year awards, a first since the introduction of the Top Scorer award in 1994. He was also named the recipient of the E.J. McGuire Award of Excellence at the NHL Awards.

We are honored and excited to welcome Connor to the Hyundai family. He is already an inspiration to many and will continue to inspire the next generation of hockey fans.

Stay tuned for more exciting updates on this thrilling collaboration! 🚗💨🏒🥅